GE Intelligent Platforms Twitter Winner
Campaign: Our Water Counts
America's crumbling infrastructure has hit municipal water managers hard. GE Intelligent Platforms and its agency, Marketsense, created the Our Water Counts movement to outline solutions that improve efficiency and limit water loss. Part of the initiative was an @OurWaterCounts Twitter feed that delivers conservation tips and drives traffic to an informational website at OurWaterCounts.com.
GE Intelligent Platforms and its agency, Market Sense (now the MX Group) won B2B Magazine's 2013 Social Media Award for its work.