Mastering Challenges of Complexity, Speed and Volume
Tobacco product manufacturers confront a unique combination
of challenges in their business environment. Western
markets face declining overall demand, even as other
regions represent growth opportunities. While global brand
leaders have driven ownership consolidation that allows for
broad distribution of popular established brands, new players
are rising in Asia and Eastern Europe, leveraging investment
in modern facilities to create cost-competitive brands across
a range of quality/price categories.
In past times, marketing and product innovation could be
used to buttress revenues and protect brand equity; today,
efficient, flexible manufacturing is a key strategic element for
successful producers to leverage alongside their marketing
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