Powerful Ways to Tackle a Complex Industry with Simple Strategies Simon Lawson | March 14, 2013 I often have people ask me "what do I do?" I reply that I help manufacturing companies become more profitable.How do I do that? Do you use a smartphone to map locations from point A to point B? And do you check for traffic updates to redirect your route?There is a lot of complexity behind that, but it's actually very easy to use. I do the equivalent in manufacturing. I take a very complex world and try to make it as simple as possible for the operators or managers to use—keeping in mind that they will all use different views to look at the same problem.