Embedded World Continues, with Friendly Faces and Frighteningly Smart Robots

Embedded World 2015 | Day 2

It was a VERY busy day for the GE folks at Embedded World.

We had a full day of meetings with customers and partners today. At times I was triple-booked and I wish to apologize to all those who had to wait for me to finish up with other meetings. Today was a great "people" day for me. I met some old friends, some of whom I had not seen in many years. I was excited to meet a sales representative we recently hired who is already injecting new energy and excitement into our EMEA sales team. I became friends with one of our marketing teammates who unfortunately has decided to take her talents outside of GE (you will be missed and we hope to get you back in future!) We even had a small birthday celebration in our booth for a colleague from one of our fellow industrial solutions companies, Critical Power—they make some cool embedded power supplies.

I met a number of customers who are very excited about our new products—particularly our new COM Express module that features the NVIDIA Tegra K1 silicon. They had some interesting applications—everything from autonomous trucks and robots for the mining industry, big data crunching for the energy industry, commercial drones and even a robot designed to milk cows! (We seem to be the go-to company for bovine technology applications, but that’s a story for another post.) I was very pleased to spend time with many of our channel partners—distributors and reps who are the feet on the street for us across the globe. They are truly invaluable to us, speaking the language and understanding the cultures of their home territories, helping GE deliver the customer experience we’ve become known for.

The show has made things very clear to me: The embedded industry is vibrant and very dynamic and the vast potential of the Internet of Things is creating a new level of excitement and opportunity for veteran companies like GE and for all the new companies that came to the show. Some technologies I thought were long gone have somehow found a niche; I found a few companies doing well on MicroTCA for example. Some technologies have essentially disappeared—unlike in the military space, very little VME is still around here. The overall trend toward smaller, lighter, more energy efficient, more connected embedded computing is very strong…hence the interest in GE’s COM Express solutions.

Tomorrow, we will wrap things up and I will fly back to Boston. So far it has been a successful event and I have established a network of new contacts—new relationships that are joining the Industrial Internet journey.

Gute Nacht!

Rubin Dhillon

Rubin has spent over 20 years in the embedded computing world, in roles ranging from support to sales to product management and even garbage collector. He experienced the huge growth (and crash) of the telecom industry, and he's spent time dabbling in medical, industrial, transportation and military applications. Rubin figured he has so many stories to tell, he should get into marketing and so he is now our Global Director of Marketing for all things embedded. Connect with Rubin on LinkedIn and he'll explain the "garbage collector" story…

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