Do CPG Manufacturers Have Big Data Issues?
When the words “big data” are used many times, it conjures up images of very high-speed production processes or über-large assets pumping out a continuous stream of complex information. In fact, at our annual customer advisory council meeting back in 2012 when we were showing our new big data solutions, the response from CPG manufacturers was, “Great, but we don’t have big data.”
For this year’s upcoming PACK EXPO conference, when we were planning our three presentations for the innovation showcase with PMMI, the first thing they requested was for us to do something on big data because it was a hot topic for their CPG members. So why the renewed interest?
To understand why, let’s first take a step back and consider the vanilla definition:
So it’s not just about the volume and speed of data, but the ability to provide correlation and analysis across different data types “within a tolerable elapsed time.” And that’s the golden nugget for CPG manufacturers. The same technology our GE Global Research group developed for data mining the huge data set for our Aviation and Energy divisions is just as applicable in helping CPG manufacturers quickly correlate where they have issues in current production processes and also predict where issues may occur.
Brian Courtney, General Manager of our Data Management business, will take the Innovation Stage at PACK EXPO to present on big data on September 24th at 2pm.
Brian also recently had a byline on this subject in the Financial Times.
As you will see from the PACK EXPO, I too, will be presenting at the conference, so feel free to pop along and say hello. I still have some free registration passes available. Just drop me a line at email@example.com, and I can forward one to you.