The Big Buzz at Embedded World This Year

Embedded World

Today was day one of Embedded World and I navigated the incredibly efficient train service from my hotel to the Nuremberg convention center. Our team had done a superb job pulling together our booth—it looked great. Best of all, they had a complete kitchen with hot coffee, sandwiches and cookies! Great start. Visitors to the booth got to see how we are making the Industrial Internet real with products ranging from embedded boards, industrial PCs, automation software/controllers and complete custom industrial solutions. We had our new bCOM6-L1700 AMD SoC based COM Express module on display, as well as the new mCOM10-K1 NVIDIA Tegra COM Express. Both of these new products received a lot of interest.

GE products and representatives were also present in both the NVIDIA booth—specifically our own Simon Collins’ very popular target tracking demo—and the AMD booth, where a GE embedded solution running a medical imaging application was on display. Both companies are good friends of ours; being at the same place at the same time produces a lot of energy!

I spent some time walking the show floor trying to absorb everything. This show is massive. I saw some familiar companies from my old days in the commercial embedded industry—good to see many of them still going strong—and I saw hundreds of small companies all selling various COM Express modules, industrial-grade chassis and various other form factors. Internet of Things was the buzzword EVERYWHERE, whether it was IoT, Microsoft's “Internet of your things” or Freescale’s “Internet of Tomorrow.” Everyone was claiming their piece of the IoT pie. What I didn’t see were COM Express modules anywhere near as rugged as the GE products—and I am yet to encounter any other company that can make the Industrial Internet real with end-to-end solutions like GE.

It was a busy day with customer meetings, partner meetings and press meetings. Our Peter Hoffmann gave an excellent presentation on the next era of automation controllers that leverage virtualization technology to perform multiple functions on a single hardware platform (I learned a lot). He also met with the press to discuss industrial remote control and maintenance. All in all a good first day. Tomorrow we have a VERY packed agenda—back-to-back meetings with customers who all want to learn how they can begin their Industrial Internet journey. Should be a fun day!

Rubin Dhillon

Rubin has spent over 20 years in the embedded computing world, in roles ranging from support to sales to product management and even garbage collector. He experienced the huge growth (and crash) of the telecom industry, and he's spent time dabbling in medical, industrial, transportation and military applications. Rubin figured he has so many stories to tell, he should get into marketing and so he is now our Global Director of Marketing for all things embedded. Connect with Rubin on LinkedIn and he'll explain the "garbage collector" story…

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