AUSA 2015 Day 1: A Warm Welcome

AUSA Day 1

Well, I finally get to catch my breath and a chance to update you on how it’s going here at AUSA.

Set-up yesterday went really well: it’s always a sign of success when you only need to make one trip to Radio Shack.

Today, the GE team never got a moment’s rest from the moment the doors opened. The show may have officially closed an hour ago—but that doesn’t mean everyone leaves the booth. It was Columbus Day, of course, and you might have thought, with it being a holiday, that the show would be a little less busy.


I seem to have been talking all day (my friends are probably right: I talk too much). Our dance card was really full, but I really hadn’t expected that we’d get no breaks at all.

Most of what we’ve been talking about with our many visitors has been around the demonstration we’re running of our COTS vehicle network. Our guy Dave Tetley did a great job showing off our MAGIC1 rugged display computer and our mCOM10-K1 NVIDIA Tegra-based GPGPU module doing really cool video processing and distribution. Many visitors also really liked the GBX411 VICTORY-compliant Ethernet switch that we just announced too.

Our CEO—Bernie Anger—was here all day, and we pretty much ran him ragged with numerous meetings with senior folks from the Pentagon, prime contractors, TACOM and TARDEC. It was great to have him there and for our customers to get valuable face-time with our leadership. Bernie had a great time too and really resonated with these folks.

It’s nice when a plan comes together.

All in all, a great day and so much better than we had a right to expect. We are only one of what must be a thousand exhibits, and these very important folks chose to visit with us. We are so grateful for their attention and pleased with the reception they gave our message.

I’ll hope to post more tomorrow—but for now, I need to eat something, or I won’t make it that far.

Larry Schaffer

Larry Schaffer has been with GE in a business development role since 2001, and works to create and maintain long-term, strategic relationships with key companies engaged in embedded computing for ground systems applications with a strong emphasis on image processing and distribution. He was born in Pennsylvania and educated as an Electrical Engineer in New Jersey and California (where he now lives). Just don’t ask him to tell you about being a war baby…

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