AUSA Arrives: Can Someone Move These Camels?

The AUSA Global Force Symposium and Exposition is taking place in Huntsville, Alabama, March 31–April 2, and GE’s man-about-town, peripatetic business development guy and serial trade show attender is already there. Watch this space for continued coverage...

Well, today is setup day. I got in here yesterday, actually, but as the circus was in town using our exhibit hall, I was unable to move the camels out of our booth space. (Readers familiar with camels will understand how hard this is.)

Anyway: This time is generally hectic, but as it is a smaller show it’s not so bad, really. Our principle reason for being at this show is to meet with Army leadership (especially the folks at TACOM and TARDEC). We’re not spending a lot of effort promoting our specific products here because this show is really about learning from these leaders, not “selling” to them.

Of course, Huntsville is our hometown (our main U.S. facility is here) and we want to make folks feel welcome—so today we are hosting a few A-listers. I can’t name names here (this blog is not TMZ after all…) but we’ll be giving these folks a tour of our facilities and having serious conversations about how we can improve our support of the Army.

Bernie Anger (our group’s chief executive) will be along for these sessions and is really excited to hear what these Army leaders have to say. Along the way, we will show these folks the serious investments we have made in facility and process improvements here in Huntsville as well as the new technical innovations—like the novel thermal management technologies we’ll be transitioning from our GE Research Center to manufacturing reality, and our (much talked about) new mCOM10-K1 SOC (AKA the “Tegra K1”) board.

So anyway, I have to go check on our booth. It’s early and I need to be back at our facility to brief our folks on the whos, whys and wherefores of the week. More as time allows.

Larry Schaffer

Larry Schaffer has been with GE in a business development role since 2001, and works to create and maintain long-term, strategic relationships with key companies engaged in embedded computing for ground systems applications with a strong emphasis on image processing and distribution. He was born in Pennsylvania and educated as an Electrical Engineer in New Jersey and California (where he now lives). Just don’t ask him to tell you about being a war baby…

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